There’s an adage you hear most any time you mention con artists: You can’t cheat an honest man. It’s a comforting defense against vulnerability, but is it actually true? No, as it turns out; honesty has precious little to do with it. Equally blameless is greed, at least in the traditional sense. Continue reading...What matters instead is greed of a different sort: a deep need to believe in a version of the world where everything really is for the best — at least when it comes to us. I just wrote a New York Times op-ed about why we are so easily conned. I welcome comments and questions from the Parlio community.